Vice President of Marketing (Montclair) Job at SBH Fashion, Montclair, NJ

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  • SBH Fashion
  • Montclair, NJ

Job Description

Direct message the job poster from SBH Fashion

Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion

Digitally Native Beauty brand is looking for a looking for a strategic, well-rounded Vice President of Marketing to lead the day-to-day execution and cross-functional alignment of marketing. This role will oversee brand marketing, go-to-market execution, influencer and partnership strategy, creative development, marketing operations, and campaign planning.

The ideal candidate is a strategic and collaborative marketing leader with a strong background in brand and marketing strategy, influencer and creator marketing, partnerships, and go-to-market execution. This role is responsible for helping reach new audiences, scale their creator and partnership programs, and drive consistent, high-impact product launches.

Key Responsibilities

Marketing Leadership

  • Lead the execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones
  • Build integrated campaign strategies across teams and channelsowned, earned, and paid
  • Partner cross-functionally with Growth, Product, Retail, and CX to align on goals, messaging, and deliverables
  • Ensure consistency and clarity across all marketing touchpoints

Go-To-Market Strategy

  • Own launch strategy and execution for all new products, kits, and collaborations
  • Build repeatable GTM processes in partnership with Product, Ops, and Creative
  • Ensure launches are high-impact, on time, and well supported by all marketing functions
  • Partner closely with Growth team to ensure alignment on messaging, assets, and channel rollout

Influencer & Creator Marketing

  • Set the vision and strategy for influencer and creator marketing
  • Lead execution across organic seeding, paid partnerships, whitelisting, and affiliate
  • Collaborate with Growth to amplify creator content in paid and performance media
  • Build and manage a high-performing Influencer team and hire key talent

Campaign & Creative Development

  • Partner with Creative Director to concept and execute 360 campaigns and key brand moments
  • Own marketing briefs and cross-functional kickoffs with Creative, Brand, and Growth
  • Guide asset development across platforms and formatsfrom email to Meta to retail
  • Ensure creative output is high quality, on brand, and strategically sound

Marketing Operations & Team Leadership

  • Manage and mentor team leads across Brand, Creative, Influencer, and Marketing Ops
  • Drive clarity, accountability, and focus across all marketing functions
  • Establish process and team structure to support scaling execution
  • Own team-wide planning and delivery against calendar and company goals

What Youll Bring

  • 10+ years in marketing with at least 3+ years in a senior leadership role
  • Experience in beauty or consumer brands preferred
  • Strong background in product marketing, creative development, and campaign planning
  • Proven success in influencer and creator marketing strategy
  • Excellent cross-functional communication and team leadership skills
  • Experience managing complex calendars and high-volume execution

Salary dependent on experience but around $230,000 base

Seniority level

  • Seniority level

    Executive

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales
  • Industries

    Staffing and Recruiting

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Job Tags

Permanent employment, Full time, Work at office,

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