Job Description

Product Marketing Manager

Location: Coral Springs or Hybrid

Company: LifeSync

About LifeSync

LifeSync, an Amphenol company, is a leading provider of custom patient monitoring connections and accessories, specializing in disposable and reusable solutions for critical care environments. In addition to our core clinical products, LifeSync offers contract manufacturing services to help medical device OEMs accelerate speed to market, optimize cost structures, and simplify technology transfers across the patient monitoring and diagnostic landscape.

Position Summary

The Product Marketing Manager will drive awareness, lead generation, and sales enablement efforts to grow LifeSyncs expanding contract manufacturing business. The ideal candidate will support outreach to OEMs in patient monitoring, diagnostics, and wearable health technologies. Working closely with the business development, engineering, and operations teams, this role is critical in shaping how LifeSync positions and promotes its manufacturing capabilities to target customers.

Additionally, this role will oversee broader marketing communications initiativesincluding brand visibility, website optimization, and digital campaignsand manage key systems like Salesforce and internal sales tools. The manager will also support internal and external communications through customer surveys, event messaging, and marketing asset development.

Key Responsibilities

OEM Marketing & Growth Enablement

• Support outbound marketing campaigns to engage OEM decision-makers across multiple medical products segments like ultrasound, neuromodulation, ECG, endoscopy, and SpO2.
• Develop and refine go-to-market messaging to highlight LifeSyncs strengths in design transfer, custom molding, assembly, and quality compliance.
• Conduct market and competitor research to uncover new opportunities and tailor positioning strategies.

Lead Generation & Sales Funnel Development

• Create and manage targeted lead generation programs using email, LinkedIn outreach, content syndication, and tradeshow marketing.
• Generate marketing-qualified leads (MQLs) and work with the sales team to convert them to opportunities.
• Manage campaign performance metrics and iterate on strategies to improve conversion rates.

Marketing Communications & Content Management

• Lead all aspects of marketing communications, including brand awareness, lead generation, managing website content, and SEO activities.
• Oversee all outbound messaging such as LinkedIn posts, press releases, email campaigns, surveys, and announcements.
• Refresh website content regularly and ensure alignment with SEO best practices and OEM messaging.
• Develop and distribute customer surveys and analyze responses to support marketing strategy.
• Develop OEM-specific collateral including manufacturing capability briefs, value propositions, and ROI-focused case studies.
• Create customer pitch decks, technical marketing content, and responses to RFPs and RFIs.
• Build materials that help accelerate sales conversationsespecially in early funnel stages.

Salesforce & Inside Sales Support

• Leverage Salesforce CRM to input and track marketing-generated leads, opportunities, and sales campaign performance.
• Provide hands-on support to the inside sales team with tools, assets, and follow-up content.

Tradeshow & Event Marketing

• Help LifeSync stand out at industry tradeshows.
• Manage event presence, including logistics, booth messaging, and pre-/post-show campaigns.
• Track lead activity and assess event ROI.

Video and Promotional Media

• Plan and orchestrate promotional videos showcasing LifeSyncs products, capabilities, and brand story.
• Collaborate with vendors and internal teams to ensure quality and consistency.

Qualifications & Experience

• Bachelors degree in Marketing, Business, Engineering, or related field.
• 5+ years of experience in B2B marketing, preferably in contract manufacturing, OEM supply, or the medical device industry.
• Deep understanding of the healthcare OEM customer journey and how to market to technical and procurement stakeholders.
• Strong skills in campaign development, storytelling, and sales enablement.
• Proficiency with CRM and marketing tools (Salesforce).

Key Attributes

• Commercially minded and customer-focused.
• Skilled at translating complex technical services into compelling marketing messages.
• Comfortable working across departments to align messaging, execution, and timelines.
• Able to balance strategy with hands-on execution in a fast-moving environment.

Why Join LifeSync?

• Be part of a high-growth business unit serving some of the most innovative medical OEMs.
• Help shape the messaging, visibility, and commercial success of a new contract manufacturing platform.
• Work in a collaborative, agile team with strong executive support.
• Enjoy competitive compensation, professional growth, and the satisfaction of supporting patient care innovation behind the scenes.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LifeSyncprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

The Age Discrimination in Employment Act (ADEA) forbids age discrimination against people who are age 40 or older. It does not protect workers under the age of 40, although some states have laws that protect younger workers from age discrimination. It is not illegal for an employer or other covered entity to favor an older worker over a younger one, even if both workers are age 40 or older.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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