Job Description

We are seeking a Marketing Specialist to join our team and help us promote our pet products. The ideal candidate will have a passion for pets, experience working in the consumer package goods industry, and a love of marketing. As a Marketing Specialist, you will be responsible for executing marketing campaigns, analyzing market trends, and identifying opportunities to promote our brand.

Roles and Responsibilities:

• Assist in developing and then executing marketing campaigns to promote our pet products, including social media, email marketing, and print advertising.
• Work with cross-functional teams to create compelling product messaging and ensure brand consistency across all marketing channels.
• Conduct market research and analyze industry trends to identify opportunities for growth and product development.
• Collaborate with our sales team to develop promotional materials and support their efforts in driving sales.
• Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
• Work closely with our digital marketing team to develop and execute search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
• Manage budgets and timelines for marketing initiatives to ensure timely execution and delivery.
• Assist in the planning and execution of trade shows.
• Keep the brand team and organization up-to-date on industry trends and changes in the competitive marketplace.
• Build relationships with key stakeholders.
• Perform other assigned duties as may be required in meeting company objectives
• Regular Attendance Required

Minimum Requirements:

• 1-2 years of experience. Marketing experience a plus.
• Have a growth mindset - be willing to ask questions and open to learning.
• Strong analytical skills with some experience in data analysis.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment.
• Passion for pets and the pet industry is a plus.

Experience and Skills

• Animal health industry experience or Companion animal/Equine background a plus.
• Sales and Marketing experience preferably in a CPG organization

Supervisory Responsibilities: No

• This role is 100% on site in our Lancaster, SC headquarters.

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