Job Description

Marketing Manager - On-site Position

Allentown, PA

At Phoebe Ministries Allentown , were more than a workplace were a community rooted in compassion and excellence, dedicated to enriching the lives of our residents.

Why You'll Love Working with Phoebe Ministries:

• 🏥 Comprehensive Health Coverage Health, Dental, Vision, and Life Insurance.
• 💰 Competitive Pay Earn rewarding pay for your skills and flexibility!
• 📚 Tuition Reimbursement Advance your career with our support.
• 🕒 Generous Paid Annual Leave PLUS the ability to sell back unused time twice a year!
• 🎂 Paid Day Off for Your Birthday Because your day is worth celebrating!
• 🎉 Employee Appreciation Events Anniversary awards, recognition gift cards, and more.
• 🌟 Mission-Driven Culture Join a team rooted in respect, integrity, and service.

Responsibilities for a Marketing Manager with Phoebe Allentown:

• Develop and lead multi-channel marketing campaigns aligned with KPIs and business goals.
• Manage PR efforts and uphold brand standards across all platforms.
• Provide strategic marketing support to campuses through research and leadership collaboration.
• Oversee project timelines in Wrike and coordinate with vendors for advertising and outreach.
• Oversee content across web, social, blogs, email, and video with consistent brand voice and visuals.
• Write and pitch press releases; manage media relations across Phoebes CCRCs, Pharmacy, and Pathstones.
• Develop community programs to enhance brand visibility and outreach.
• Manage CRM systems for segmentation, automation, and lead scoring.
• Oversee website UX and performance; lead SEO/SEM strategy and paid media (Google Ads, Meta, LinkedIn, display).
• Use GA4, UTM tracking, Data Studio, and platform dashboards to measure performance.
• Deliver custom reports on leads, conversions, and attribution.
• Continuously test and optimize campaigns and content based on insights.
• Lead internal team and external vendors (designers, developers, media, print).
• Collaborate with sales, development, ops, and leadership to ensure integrated brand strategy.
• Guide creative planning, agile workflows, and content ideation.

Requirements for a Marketing Manager with Phoebe Allentown:

• The ability to deliver excellent customer service to all residents, families, and coworkers.
• Bachelors degree in marketing, Communications, or a related field (Masters preferred).
• 710 years of progressively responsible experience in marketing, with at least 2 years in a management role.
• Proficiency in: Google Analytics 4, Tag Manager, and Looker Studio; SEO tools (Moz, SEMrush, Ahrefs); CRM and marketing automation platforms (Salesforce, HubSpot, Constant Contact); Social media schedulers and ad platforms (Meta, Hootsuite, LinkedIn Campaign Manager); CMS platforms (WordPress, Drupal, Sitecore); Graphic and video editing tools (Canva, Adobe Creative Cloud preferred)
• Strong analytical, communication, and leadership skills.

Candidates who excel are those who can thrive in a positive and respectful Customer Driven Culture while embodying the organizations Faith in Action Mission, Vision, and Values.

Phoebe is an equal opportunity employer.

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