Job Description

Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to join our team in Brea, California. As part of a long-term contract position, you will play a pivotal role in managing and optimizing digital marketing campaigns across various channels to drive engagement and achieve business goals. This is an exciting opportunity to contribute to impactful strategies while collaborating with cross-functional teams.

Responsibilities:

• Develop and execute paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn, ensuring optimal targeting and performance.
• Create compelling ad copy and collaborate with designers to produce high-quality visuals and videos for digital campaigns.
• Monitor campaign performance, analyze metrics, and adjust bidding strategies and budgets to maximize results.
• Manage deliverability metrics for email campaigns, optimizing content to reduce bounce rates and improve inbox placement.
• Update eCommerce product pages with accurate promotions, pricing, descriptions, and imagery to maintain a seamless online shopping experience.
• Coordinate the creation of landing pages and promotional banners for specific campaigns and product launches.
• Maintain campaign calendars and timelines, ensuring all deadlines are met and projects are executed efficiently.
• Provide detailed reports on key performance metrics across all channels, offering insights and actionable recommendations.
• Collaborate with internal teams and external vendors to ensure smooth execution of marketing initiatives.

Requirements:

• Proven experience in managing paid social media advertising campaigns using platforms like Meta Ads Manager.
• Strong analytical skills with proficiency in tools like HubSpot, Google Analytics, and Google Ads dashboards.
• Hands-on expertise in Google AdWords and email campaign optimization.
• Familiarity with eCommerce platforms and updating product pages.
• Excellent communication and project management skills to coordinate with cross-functional teams.
• Ability to create and refine ad copy that resonates with target audiences and drives engagement.
• Experience tracking campaign performance and providing actionable insights.
• Knowledge of digital marketing strategies and tools to support comprehensive campaigns.

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