Digital Marketing Manager – Beauty & Wellness
Shape the Future of Waterless Beauty with Oliveda
At Oliveda, we’re redefining beauty through the power of waterless formulations and the unmatched potency of our olive tree–based skincare. As pioneers in clean, conscious, and high-performance beauty, our mission is to set a new standard for what skincare can be — deeply effective, sustainable, and transformative.
We are seeking a Digital Marketing Manager to lead and scale our digital growth strategy as we continue expanding the global future of waterless beauty. If you’re data-driven, creative, strategic, and passionate about beauty, wellness, and purpose-led brands, this role offers the opportunity to make a profound impact.
What Makes Oliveda Unique?
We are not just “waterless beauty.”
We are tree-to-beauty , powered by 3,000-year-old olive tree skincare science.
Our formulations replace 70% industrial water with phytonutrient-rich antioxidants, offering clinically proven results, long-term skin transformation, and a radically more sustainable approach to beauty.
Your role?
Amplify our digital presence, accelerate our growth, and build meaningful connections with consumers worldwide — all while optimizing performance and ROAS (Return on Ad Spend).
What You’ll Do
Lead Digital Growth Strategy
Develop and execute the digital marketing roadmap, ensuring all initiatives drive brand visibility, engagement, and conversion across global markets.
Manage Performance Marketing & ROAS
Oversee paid media campaigns across Meta, Google, TikTok, YouTube, and emerging platforms — with a strong focus on ROAS, acquisition efficiency, and profitable growth . Continuously optimize campaigns to maximize return on investment.
Optimize E-Commerce Performance
Collaborate with the e-commerce and creative teams to improve website performance, product pages, SEO, CRO, and customer journeys — all contributing to stronger conversions and higher ROAS.
Drive Email, SMS & CRM Strategy
Lead lifecycle marketing by building segmentation, automated flows, and retention strategies that deepen customer loyalty while supporting paid media performance and ROAS targets.
Analyze & Report Marketing Performance
Leverage analytics tools to monitor KPIs — including ROAS, CAC, LTV, CTR, CVR — providing actionable insights that inform strategy, budget allocation, and campaign optimization.
Collaborate Cross-Functionally
Work in partnership with creative, social media, influencer marketing, and product teams to build cohesive, integrated digital campaigns that align with brand storytelling and performance goals.
Stay Ahead of Digital Trends
Track shifts in digital behavior, platform updates, and beauty/wellness marketing trends to keep Oliveda innovative, relevant, and data-driven.
Support Launches & Activations
Develop and execute digital strategies for new product launches, brand milestones, and major campaigns — ensuring maximum reach, engagement, and strong ROAS .
What We’re Looking For
5+ years of experience in digital marketing, performance marketing, or growth marketing (beauty/wellness strongly preferred)
Strong understanding of ROAS-focused paid media , analytics, SEO/SEM, email marketing, and funnel optimization
Ability to analyze data, translate insights into strategy, and execute with precision
Creativity paired with a deep understanding of digital storytelling and brand voice
Experience working with e-commerce platforms (Shopify preferred)
Highly organized, proactive, and comfortable in a fast-paced, high-growth environment
Passion for sustainability, wellness, and mission-driven brands
Why Join Oliveda?
Be part of a global movement reshaping the future of skincare
Work directly with leadership in a high-impact role
Join a fast-growing beauty brand rooted in sustainability, purpose, and innovation
Opportunity to shape the digital engine that drives our next phase of growth
Job Details
Job Type: Full-Time, on-site (Culver City, CA)
Compensation: $125,000 – $186,000 per year (commensurate with experience)
Benefits: Medical, Dental, Vision, Life & Health Insurance, plus 401(k)
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