Bringing together senior sales and marketing executives in the home improvement manufacturing industry since 1971.
What is HMC?
The Hardware Marketing Council (HMC) was organized in 1971 by a handful of individuals representing leading manufacturers who were fulfilling the product requirements of home improvement retailers. The organization’s “founding fathers” included senior sales and marketing executives from leading name brand companies.
Today, the organization gathers twice a year to hear industry leaders speak on relevant topics so members keep pace with the rapidly changing trends within the industry. Some of the past speakers include:
- Darrin Clark, VP of Pro Services, Lowe’s
- Mark Veeder, VP Online Merchandising, The Home Depot
- Steve Barbarick, President and CMO, Tractor Supply Company
- John Hartmann, President and CEO, True Value
- Mark Herbek, Executive Director and Partner, Cleveland Research
- Dan Tratensek, Executive VP and Publisher, North American Retail Hardware Association
- John Surane, VP of Merchandising, Marketing and Sales, Ace Hardware
- Steve Markley, VP of Merchandising, Do it Best
HMC hosts two annual events giving members insights from notable industry figures, motivational speakers and industry experts on a wide range of topics including management skills, line reviews, team building, leadership and trends affecting the industry.
With more than 100 companies represented, HMC provides members multiple opportunities to connect, share ideas and learn practices at its two annual events, which include cocktail receptions, dinners, golf outings and more.
HMC members are able to build a large network of peers to connect with throughout the year. HMC represents the home improvement industry and its goal is to provide members an outlet to learn from each other and ensure a strong future for the industry.
Who belongs to HMC?
HMC members represent more than 100 companies including large and small manufacturing brands in the home improvement industry. Many of its founding companies are still active today.
HMC is made up of senior sales and marketing executives representing leading manufacturers that serve the material and equipment needs of the home improvement industry. Membership is granted exclusively to individuals who meet the criteria for membership including the individual’s company responsibilities, personal stature within the industry and ability to contribute to group discussion. New members are sponsored by existing members and are accepted into membership by a vote. HMC also employs and supports anti-trust protocol and have counsel in attendance to ensure we protect our members accordingly.
Membership benefits include:
- an invitation to two annual meetings with an excellent line-up of industry experts and speakers and endless networking opportunities
- follow leading indicators in the industry
- identify and quantify customer base
- monitor distribution trends in the industry
- analysis of new distribution trends
- access to a robust member directory of leading manufacturers
Why am I a member?
Hear from a few current members about how HMC has been beneficial for them in their businesses and professional careers.
“HMC has exposed me to on-trend industry information from top retail executives and experts on the state-of-the retail environment. All of the information is relevant and helpful for me and my company to grow our business.”
Director of Sales, Blue Rhino
“A true bond is formed with this trusted network of industry leaders, many of whom are also willing to support and share their wisdom outside of the meetings. This opportunity wouldn’t be available to many small companies if they hadn’t invested the time to participate. ”
President, Fulton Corporation
“Members consist of an exclusive group of industry leaders with the opportunity to network in a small and intimate setting. This is our industry’s best option for networking with fellow vendors and our largest customer’s leaders.”
-Bill Lown, VP Retail Division & Business Development, The Stow Company
May 28-30, 2019
Spring 2019 Meeting
Washington Duke Inn & Golf Club
December 3-5, 2019
Winter 2019 Meeting
Wesley Chapel, Florida
Upcoming Meeting: December 3-5, 2019
Winter 2019 Meeting
Wesley Chapel, FL
The HMC winter meeting is your chance to connect with other sales and marketing professionals, share your ideas and learn about the trends influencing our industry. Registration will open soon.
Winter 2019 Speakers
Information coming soon!
5700 Saddlebrook Way
Wesley Chapel, FL 33543
Past Meeting: May 28-30, 2019